Turkish TV Series Exports Aim for $1 Billion Milestone with Expansion into New Global Markets
As a leader in media licensing for over two decades, Medit has continually delivered Turkish linear TV channels and movie rights to Turkish audiences living abroad. The recent surge in the export of Turkish TV series highlights significant developments that are both promising for our network and highly relevant to our clients and collaborators.
Turkish TV series, renowned for their engrossing narratives and cultural depth, has seen an exponential rise in global demand. Starting with the export of “Deli Yürek” to Kazakhstan 21 years ago, the industry has grown to reach an impressive export figure of $600 million by 2022, up from just $10 million in 2008.
This remarkable growth showcases the series’ increasing popularity and the robust expansion of Turkey’s cultural footprint worldwide.
In 2024, Turkish TV series exporters are setting ambitious goals. With the industry’s exports anticipated to reach $750 million, a strategic pivot towards new markets, notably China, is expected to propel revenues to the $1 billion mark. This expansion is particularly significant for Medit and our stakeholders, offering new avenues for collaboration and content acquisition.
The global appeal of the Turkish series is underscored by their presence in roughly 170 countries, with dedicated viewership across diverse regions including Latin America, the Middle East, Eastern Europe, and more recently, countries like Venezuela and Curaçao. The strategic distribution and localization efforts have enabled Turkish dramas to resonate deeply with international audiences, reflecting in an 184% increase in global demand from 2020 to 2023.
Companies like Medyapım Group and Global Agency are at the forefront of these export efforts. Their strategic initiatives not only focus on broadening the reach of existing series but also on creating and exporting original formats that have the potential to become global hits. This approach aligns with Medit’s mission to provide culturally rich and engaging content to our audience.
Moreover, Turkey’s proactive approach to leveraging TV series exports to boost tourism and enhance the national image abroad presents a unique opportunity. With series like “Diriliş Ertuğrul” and “Kuruluş Osman”, Turkey has opened new vistas for cultural tourism, inviting global fans to explore the very lands where these epic stories unfolded.
As Medit continues to partner with Turkish content creators, tv channels and broadcasters, these insights from the Turkish series export market are invaluable. They not only help us understand market dynamics and audience preferences but also aid in strategizing our content offerings to meet the nuanced demands of Turkish expatriates and global audiences seeking quality Turkish programming.
As a leader in media licensing for over two decades, Medit has continually delivered Turkish linear TV channels and movie rights to Turkish audiences living abroad. The recent surge in the export of Turkish TV series highlights significant developments that are both promising for our network and highly relevant to our clients and collaborators.
Turkish TV series, renowned for their engrossing narratives and cultural depth, has seen an exponential rise in global demand. Starting with the export of “Deli Yürek” to Kazakhstan 21 years ago, the industry has grown to reach an impressive export figure of $600 million by 2022, up from just $10 million in 2008.
This remarkable growth showcases the series’ increasing popularity and the robust expansion of Turkey’s cultural footprint worldwide.
In 2024, Turkish TV series exporters are setting ambitious goals. With the industry’s exports anticipated to reach $750 million, a strategic pivot towards new markets, notably China, is expected to propel revenues to the $1 billion mark. This expansion is particularly significant for Medit and our stakeholders, offering new avenues for collaboration and content acquisition.
The global appeal of the Turkish series is underscored by their presence in roughly 170 countries, with dedicated viewership across diverse regions including Latin America, the Middle East, Eastern Europe, and more recently, countries like Venezuela and Curaçao. The strategic distribution and localization efforts have enabled Turkish dramas to resonate deeply with international audiences, reflecting in an 184% increase in global demand from 2020 to 2023.
Companies like Medyapım Group and Global Agency are at the forefront of these export efforts. Their strategic initiatives not only focus on broadening the reach of existing series but also on creating and exporting original formats that have the potential to become global hits. This approach aligns with Medit’s mission to provide culturally rich and engaging content to our audience.
Moreover, Turkey’s proactive approach to leveraging TV series exports to boost tourism and enhance the national image abroad presents a unique opportunity. With series like “Diriliş Ertuğrul” and “Kuruluş Osman”, Turkey has opened new vistas for cultural tourism, inviting global fans to explore the very lands where these epic stories unfolded.
As Medit continues to partner with Turkish content creators, tv channels and broadcasters, these insights from the Turkish series export market are invaluable. They not only help us understand market dynamics and audience preferences but also aid in strategizing our content offerings to meet the nuanced demands of Turkish expatriates and global audiences seeking quality Turkish programming.
Turkish TV Series Exports Aim for $1 Billion Milestone with Expansion into New Global Markets
As a leader in media licensing for over two decades, Medit has continually delivered Turkish linear TV channels and movie rights to Turkish audiences living abroad. The recent surge in the export of Turkish TV series highlights significant developments that are both promising for our network and highly relevant to our clients and collaborators.
Turkish TV series, renowned for their engrossing narratives and cultural depth, has seen an exponential rise in global demand. Starting with the export of “Deli Yürek” to Kazakhstan 21 years ago, the industry has grown to reach an impressive export figure of $600 million by 2022, up from just $10 million in 2008.
This remarkable growth showcases the series’ increasing popularity and the robust expansion of Turkey’s cultural footprint worldwide.
In 2024, Turkish TV series exporters are setting ambitious goals. With the industry’s exports anticipated to reach $750 million, a strategic pivot towards new markets, notably China, is expected to propel revenues to the $1 billion mark. This expansion is particularly significant for Medit and our stakeholders, offering new avenues for collaboration and content acquisition.
The global appeal of the Turkish series is underscored by their presence in roughly 170 countries, with dedicated viewership across diverse regions including Latin America, the Middle East, Eastern Europe, and more recently, countries like Venezuela and Curaçao. The strategic distribution and localization efforts have enabled Turkish dramas to resonate deeply with international audiences, reflecting in an 184% increase in global demand from 2020 to 2023.
Companies like Medyapım Group and Global Agency are at the forefront of these export efforts. Their strategic initiatives not only focus on broadening the reach of existing series but also on creating and exporting original formats that have the potential to become global hits. This approach aligns with Medit’s mission to provide culturally rich and engaging content to our audience.
Moreover, Turkey’s proactive approach to leveraging TV series exports to boost tourism and enhance the national image abroad presents a unique opportunity. With series like “Diriliş Ertuğrul” and “Kuruluş Osman”, Turkey has opened new vistas for cultural tourism, inviting global fans to explore the very lands where these epic stories unfolded.
As Medit continues to partner with Turkish content creators, tv channels and broadcasters, these insights from the Turkish series export market are invaluable. They not only help us understand market dynamics and audience preferences but also aid in strategizing our content offerings to meet the nuanced demands of Turkish expatriates and global audiences seeking quality Turkish programming.