In a landmark move for Turkish sports broadcasting, the Turkish Radio and Television Corporation (TRT) has announced an exclusive broadcasting partnership with UEFA for the UEFA Champions League, UEFA Europa League, and UEFA Conference League matches. This agreement covers three seasons, from 2024 to 2027, and is set to significantly enhance the football viewing experience in Turkey.

TRT’s acquisition of these rights marks a historic first for the organization. The deal allows TRT to broadcast these prestigious football competitions across its channels, including TRT 1 and TRT Spor, as well as on its newly introduced digital platform, tabii. This move underscores TRT’s commitment to providing top-tier sports content to its audience.

As part of this partnership, TRT will offer Turkish teams’ matches on a free-to-air basis, making them widely accessible to viewers in Turkey. This approach not only promotes the sport but also ensures that a larger audience can enjoy high-profile European football. TRT is set to redefine the football viewing experience with its quality broadcasting, skilled production techniques, and dedicated team, promising an electrifying and unforgettable viewing experience for football enthusiasts.

TRT has also planned comprehensive coverage for these UEFA competitions, including pre-match and post-match analyses. These segments will feature expert commentators providing in-depth insights and engaging discussions about the games. The introduction of the digital platform, tabii, is a significant step towards digitalization, offering viewers the flexibility to access matches on various devices, including mobile phones, PCs, and smart TVs, anytime and anywhere.
The tabii app is available for use on Android and iOS devices, as well as on compatible smart TVs, allowing football fans to catch live TRT channel broadcasts and a range of other content. This initiative by TRT is expected to allow a wider audience to enjoy high-profile football matches and contribute to the development and popularity of the sport in Turkey.

In addition, TRT has addressed rumors about the financial aspects of the deal. Contrary to claims of a 100 million euros offer for the Champions League rights, TRT clarified that the actual cost of the broadcasting rights would be covered by the organization’s commercial initiatives, such as advertising and membership revenues.
Overall, TRT’s exclusive broadcasting rights for UEFA competitions represent a significant stride in its mission to become a leading sports broadcaster in the region and reflect the growing interest in European football in Turkey. It’s a strategic move that not only enhances TRT’s sports broadcasting portfolio but also enriches the Turkish football viewing experience.

This article is originally published on Señal News’ web page in January 2024, under the title of “TRT closes an exclusive broadcasting partnership with UEFA”. You can access the original article here.