MIPCOM, the premier global market for entertainment content, attracts thousands of industry professionals each year to Cannes. It’s an unparalleled opportunity for pitching new ideas and forging valuable connections, but it also presents risks. Without proper legal protection, your innovative concepts could be at risk of being copied or misappropriated. Here’s how you can safeguard your intellectual property:

a. Detailed Documentation and Development: You must understand that ideas alone cannot be protected. It is crucial to document your television format comprehensively and in detail before presenting it to third parties. A thorough written record of the format, including its unique elements and characteristics, significantly enhances the likelihood of securing copyright protection as a literary work.

b. Meticulous Record-Keeping: Maintain a detailed record of the creative development process. Ensure that each version of the document is dated and saved as a separate file to provide a clear and chronological account of the format’s evolution.

c. Brand Identity and Trademark Registration: Develop a distinctive brand identity for your television format, including the program name, slogans, and logo. These elements should be registered as trademarks across relevant classes and jurisdictions to safeguard your brand.

d. Domain and Social Media Registration: Secure domain names and social media handles corresponding to the title of the television format to establish a strong online presence and prevent unauthorized use.

e. Design Protection: Create and register designs associated with the television format, such as costumes and visual props. Costumes can be protected through registered design rights, while set designs can be illustrated and protected as artistic works under copyright.

f. Use Non-Disclosure Agreements (NDAs): When sharing sensitive information, always request that interested parties sign a Non-Disclosure Agreement. This legal document helps prevent others from disclosing or using your ideas without permission. Keep detailed records of all interactions and agreements made during the event. This documentation will be invaluable should you need to enforce your rights.

By following these steps, you can significantly reduce the risks of sharing your innovative formats at MIPCOM. Securing your intellectual property with the appropriate legal measures protects your creations and positions you as a serious, professional player in the global content industry. Remember, being proactive about intellectual property protection allows you to focus on what truly matters—pitching your ideas and building meaningful relationships.